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Research papers

Slow burn to fiery flame

This is an account of how market researchers can apply the expertise of data analysis in non-traditional research to deliver leading-edge insight. The issue explored is slow growth in the coffee category. Going beyond primary research, three...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ritanbara Mundrey
May 19, 2016
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Citation

Mundrey, R. (2016a, May 19). Slow burn to fiery flame. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/slow-burn-to-fiery-flame-8656